We live in a world dominated by brands and logos. As consumers, we are highly influenced by visual stimuli and as such designing a logo to capture your target audience is one of, if not the most important aspect of creating a successful brand. The use of colour plays a massive part in achieving the desired response.
But how do we utilise the colours of the rainbow to design and convey meaning within a logo? The following article from Martin Christie of Logo Design London, sourced from Creativeblog, may just hold the answer.
If you are looking for that perfect logo to illuminate all the right responsive emotions for your brand, just drop us a line and we’ll help you to find your pot of gold.