Definitely NOT run-of-the-mill

We try not to disturb the marketing neighbourhood too much with our boastful barking but we feel our latest branding and packaging project really is the dog’s wotsits. Our client, Kary Gray Feeds, wanted to invest in their own pet food brand to sell in their Nottinghamshire store so without running away with our tail between our legs we went straight to work. The outcome, provided by the Line’s creative hounds, was Felley Mill – the name taken from a working mill during the 1800s in the nearby area.

We are definitely leaders of the pack when it comes to brands and packaging design and this project which has launched with working dog food has proved to be another solution with pedigree. A single bag design with multiple labels to cover various flavours means this design is both attractive in looks and efficiency, making it top dog!

Make sure you don’t end up with a dog’s dinner when it comes to your branding and packaging needs by dropping us a line…


“I am extremely pleased with the help and support provided by the Line Agency in bringing my brand to life and getting my product to market. They offered a full and efficient service, even liaising seamlessly with the suppliers I had selected.”

Graham Creswell, Felley Mill

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