What a waste…but hold on!

Last week I received the most wonderfully extravagant piece of direct mail from Land Rover. It was as well engineered as their cars and it offered me a test drive in the new Range Rover Evoque, which would be automatically triggered if I pressed the flashing STOP/START button now pulsing away before my eyes. ‘Look […]

Duff buck syndrome

My very first business adventure was breeding rabbits. I was 15, it was 1968 and there was a market for rabbit meat. I became quite successful and was beginning to make money. I had built or scrounged the hutches and developed my own breeding programme, creating a steady flow of stock to go to market. […]

Does a windowless office close the mind?

I’ve had many different experiences with clients over the years and I thought this one might resonate with a few people. One of my clients recently launched a new product range, they had been running their company for over 25 years and they decided to create some new products using their own designs and different […]

Follow the rainbow to logo success

We live in a world dominated by brands and logos. As consumers, we are highly influenced by visual stimuli and as such designing a logo to capture your target audience is one of, if not the most important aspect of creating a successful brand. The use of colour plays a massive part in achieving the […]