Mobile optimised imagery
Irish brand called Killeen, involved over 20 products, across five lines and in various pack sizes. The variety of the product range would prove to be the trickiest element when it came to ensuring a consistent look throughout.
As you can see the end result works on so many levels, it is instantly easier to view these products when online at small sizes and it now makes for a clear purchasing decision. Without a shadow of a doubt, a mobile optimised hero image offers far greater legibility and makes the process of shopping online a whole lot less frustrating for the consumer.