Mobile optimised imagery
For Gü, we ensured their optimised images are the centre of attention on the digital shelf by greatly enhancing legibility. This was established by using a front face angle which offered more coverage for the brand logo, flavour variant and quantity. To add a premium extra layer to the optimisation, we incorporated an individual product shot to the side of the main pack to really appeal to consumers.
As you can see, the end result provides clarity on many levels. It is instantly easier to view, making clear purchasing decisions so much easier when shopping online on smaller screens.
Without a shadow of a doubt, a mobile optimised hero image offers far greater legibility and makes the process of shopping online a whole lot less frustrating for the consumer