Gü Mobile Optimised Imagery
The brief As part of our collaboration with Nielsen Brandbank, we have been able to create mobile optimised images for many well-known brands, both here in the UK and beyond.
Our brief for all mobile optimisation is to enhance existing pack design to help consumers when it comes to online purchasing, especially when these items are viewed on devices such as tablets and smartphones.
We made Gü optimised images the centre of attention on the digital shelf by greatly enhancing legibility. This was established by using a front face angle which offered more coverage for the brand logo, flavour variant and quantity. To add a premium extra layer to the optimisation, we incorporated an individual product shot to the side of the main pack to really appeal to consumers.
The solution Our dedicated mobile optimisation team approach all optimisation in the same manner. The team call on their extensive food packaging knowledge to remove and declutter unnecessary elements and emphasise the key call-outs, whilst always ensuring they maintain the integrity of the brand.
As you can see, the end result provides clarity on many levels. It is instantly easier to view, making clear purchasing decisions so much easier when shopping online on smaller screens. Without a shadow of a doubt, a mobile optimised hero image offers far greater legibility and makes the process of shopping online a whole lot less frustrating for the consumer.