A group of products from Lidl Red Hen Frozen Chicken and Coopers Fresh Chicken Ranges

Lidl UK Red Hen and Coopers

The brief We were briefed by Lidl UK to create two exclusive new brands for their frozen and fresh categories. Although the product ranges were similar, the demographics for fresh and frozen differ so we were asked to create a different brand for each one.

The solution After some intensive brainstorming we came up with two names – Red Hen for the frozen range and Coopers for the fresh products.

Once the names were approved we proceeded to the design stage, which included three different design routes for each brand, including a detailed rationale and packaging visuals, with the Pantone colours and typography used.

The designs are all in-store now, new lines have been added and Red Hen has even been nominated for a design award.

Lidl Red Hen Branding, a red Logo on wooden effect backaground. Brand creation
Lidl Coopers Branding Logo
Lidl Red Hen Southern Fried Chicken Steaks Pack Shot
Lidl Red Hen Battered Chicken Dippers Packaging visual
Lidl Red Hen Breaded Chicken Pops Packaging visual
Lidl Red Hen Southern Fried Chicken Fillets Photography
Lidl Coopers Southern Fried Turkey Steaks Pack Shot
Lidl Coopers Breaded Turkey Steaks Pack Shot
Lidl Coopers Breaded Chicken Mini Breast Fillets Pack Shot
Lidl Coopers Garlic Butter Chicken Breast Kievs Pack Shot
Lidl Coopers rustic illustration of a burger for fresh breaded chicken range
Lidl Coopers American Flag Pack Illustration
Lidl Coopers Pack rustic illustration  of a bucket of chips
Lidl Coopers Pack rustic illustration of a bucket of wedges