Lidl Red Hen and Coopers Range Pack Shots

Lidl UK Red Hen and Coopers

The brief We were briefed by Lidl UK to create two exclusive new brands for their frozen and fresh categories. Although the product ranges were similar, the demographics for fresh and frozen differ so we were asked to create a different brand for each one.

Our solution After some intensive brainstorming we came up with two names – Red Hen for the frozen range and Coopers for the fresh products.

Once the names were approved we proceeded to the design stage, which included three different design routes for each brand, including a detailed rationale and packaging visuals, with the Pantone colours and typography used.

The designs are all in-store now, new lines have been added and Red Hen has even been nominated for a design award.

Red Hen Branding Logo
Coopers Branding Logo
Lidl Red Hen Southern Fried Chicken Steaks Pack Shot
Lidl Red Hen Battered Chicken Dippers Pack Shot
Lidl Red Hen Breaded Chicken Pops Pack Shot
Lidl Red Hen Southern Fried Chicken Fillets Photography
Lidl Coopers Southern Fried Turkey Steaks Pack Shot
Lidl Coopers Breaded Turkey Steaks Pack Shot
Lidl Coopers Breaded Chicken Mini Breast Fillets Pack Shot
Lidl Coopers Garlic Butter Chicken Breast Kievs Pack Shot
Lidl Coopers Burger Pack Illustration
Lidl Coopers American Flag Pack Illustration
Lidl Coopers Fries Pack Illustration
Lidl Coopers Wedges Pack Illustration

view our work