Itsu grocery

Mobile Optimised Imagery and 360° Computer Generated Images

Gyoza plastic pouches_chicken_MOI
Optimised packaging
Bao buns box_vegie_MOI
Optimised packaging

The optimisation

Itsu used our superbly efficient Mobile Optimised Imagery (MOI) and 360° Computer Generated Image (CGI) services to make sure their product range was maximised for online shopping platforms.

Featuring over 50 SKUs across many different pack formats, our MOI team produced fully interactive CGI and MOI visuals for every single product.

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SKUs
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PACK FORMATS
Brilliant broth 500ml_chicken_MOI
Optimised packaging
Miso easy_chilli_MOI
Optimised packaging
Prawn crackers foil bag_60g_sweet chilli)MOI
Optimised packaging
Rice cakes_100g_milk chockolate_MOI
Optimised Packaging
Noodle cups_rice noodles_katsu_MOT
Optimsed packaging
Noodle cups_protein noodles_mega miso_MOI
Optimised packaging

The fully rotational CGIs really bring the products to life and offer the user easy access to all sides of the individual product packaging, giving a clear indication of pack format and useful back of pack information. The MOIs are now heavily featured on various supermarket websites, with Tesco being a fine example. Click here to view. As you can see, they instantly offer great legibility for the consumer, helping to reduce customer returns and increase profit.

Itsu Stuffed pancakes CGI generated packaging image, back of pack, rotated to show the CGI capabilities
Fully rotational CGI
Itsu Stuffed pancakes CGI generated packaging image, front of pack, rotated to show the CGI capabilities
Fully rotational CGI
Itsu Chicken Gyoza online shopping listing shown on a Mobile device
Itsu Hoisin Duck 6 Bao Buns online shopping listing shown on a Mobile device
Itsu Satay Rice Noodle Cup online shopping listing shown on a Mobile device

Looking to make your online products into MOIs with fully rotational CGIs at a competitive price? The Line Agency can help, just drop us a line…

hello@thelineagency.co.uk