Branding, packaging design and artwork
Water filters and purifiers
Coldstream research, develop and manufacture a range of high performance ceramic water filters and purifiers. Their products are sold around the world and help to deliver healthy, safe and great tasting drinking water.
We worked with Coldstream to design packaging with bold branding that clearly communicates the product name, application and benefits, using icons and colour coding to further assist user identification.
In a global market, the icon-based information graphics play a big part in highlighting the substances the filtering processes can remove. Clear product photography combined with technical illustrations are vital to highlight the quality of the products and how they work.