The brief Lidl UK approached us to redesign and subsequently update the entirety of its Valley Spire range of cheese products. They requested our on point design skills and extensive artwork production knowledge to make sure this redesign went as smoothly as possible.
The solution This was a colossal undertaking but we, as always, were up to the challenge. We redesigned the brand to give it a fresh, modern look that set it apart from its competitors but also offered a pleasing familiarity when on-shelf. In the end, we completed artworks for over 70 products in numerous different formats for the Valley Spire range, all to tight deadlines.