The brief Following the successful launch of the Lovejoys Pure & Simple food for dogs, Su-Bridge Pet Supplies briefed us to create packaging designs for a grain free complete cat and kitten food under the same brand.
Our solution Our branding and design for the new Lovejoys Pure & Simple cat food products built on the cues that were already engaging consumers with the existing dog food packaging, but with an added feline twist. A very subjective part of the challenge was finding the perfect cat and kitten images. Once these were approved, we added distinctive colour ways to differentiate between flavours. The end result is bold and stylish packaging with strong consumer appeal and striking on-shelf impact.