The design of a logo, a stationery range or a brochure can be a very subjective business. We believe that if there is sound logic and reasoning behind our designs, then the communication to our client and their audience will be clear.
setting a precedent
A good illustration of this and the way we approach design is a new logo we created for a company called Wensum Law Costs. The design solution it is a great example of how we approach a brief.
Wensum Law Costs is a company that goes through the transcripts from a court case and allocates costs when they are in dispute and they approached us to create a new logo for them.
The brief was to make the company look safe, secure, trustworthy and credible in the sector where they provide their services, namely the law courts.
The Wensum is the main river running through the centre of Norwich and initial concepts were developed around images to do with rivers and bridges, but it could have been anywhere and it definitely wasn’t right for the client or their target audience. Our creative team decided to take a camera and go for a walk along the river, to see what they could see.
When they came back with the pictures, the solution revealed itself. One of the bridges crossing the Wensum (St George’s) is a unique structure and has ornate panels on either side at each end. The detail on the panels inspired the design for the new logo.
The presentation to the client was a joy, the logic was clear to see and made perfect sense, the solution coming from a part of Norwich’s ancient heritage. How could they not love it and be proud of it?