The brand logo is the single most important element in the marketing of your company. This seems all too obvious but a quick search through local companies’ efforts will show just how little value is placed on something so key. Without knowing it, that piece of clipart with a basic…
This week, in light of the launch of our brand spanking new website, (check it our www.thelineagency.co.uk) we thought we’d talk to you about the importance of keeping your digital presence up-to-date. Often companies invest a large sum of money to have an all-singing, all-dancing website that looks fabulous when…
Many companies approach us asking for our help implementing their marketing plan and growing their business, but you’d be surprised at how many admit that their well thought out marketing plan has little or no strategic thinking behind it. It’s all very well having goals for your business but imagine…
With purse-tightening and penny-crunching at the forefront of everyone’s minds these days, budgets are being more heavily scrutinised and, more often than not, businesses are attempting to reduce costs by doing more and more in-house. The problem with this kind of self-sufficiency is that the skillsets required to provide the…
User Experience (UX for short) refers to the end user’s emotional experience associated with technology such as websites, mobile devices and tablets. The reason it is so important is that if a website or technological device has poor UX, it can result in loss of conversion rates. Your website could…
Regardless of what you’re trying to sell or promote, the importance of how aesthetically pleasing it is should never be underestimated. More often than not, packaging can be more important than the product itself when it comes to sales. Depending on the product, packaging is usually the first thing a…
Being a fully integrated design and advertising agency means we’re specialists in all aspects of both online and offline marketing, so we thought it was about time we shared some of our vast knowledge and inside secrets with you, our adoring public. Clients are often asking us the best way…
The Line Agency has successfully retained the account of France’s national tourism agency, Atout France, promoting the country to residents of London and the South East this summer. The £1M ‘France – More to Enjoy’ summer campaign represents nine months of planning and creative within the agency and launches across…
In August 2012 our client contacted us to say that there was an opportunity to take a new dog food brand to market and challenge the market leaders, James Wellbeloved. The product was to be sold mainly through independent retailers and must be ready to deliver by the middle of…